The current doom and gloom in the media at present is enough to make even the most cheerful person sink into the depths of despair! Continuing problems with the Euro, a shipping disaster, a major supermarket issuing a profits warning and unemployment up again – the list goes on and on! Christmas is now well and truly over and the New Year no longer seems new, so, in the long dark evenings what is there to cheer everyone up?
One of the major UK dental magazines has just landed on my desk and in the current climate I hardly dared open it, but courage was rewarded. Amongst the problems and continuing talk of recession there were several contributions which were positive and, in the words of Roger Matthews from Denplan, “It’s a great time to be in dentistry!” Roger admitted that there were problems but spoke about how challenging times bring out the best in business. He went on to say that by undertaking a practice review now and making the best choices for patients not only would profitability increase but when the economic recovery comes profits would romp away.
Adding to this was a contribution from the Immediate Past President of the BDTA who said that the successful dentist would be looking at ways to keep the appointment book full. The BDTA has been running a campaign to convince the over 45s that they need to take care of their teeth and research from other organisations is expected to produce a public facing campaign to see how the dental industry can promote the industry to the public. This is in line with the long running proDente in Germany which aims to ensure that the Germans are aware that investment in oral health has positive benefits to overall health.
Although there were other positive contributions these two really caught my attention and enthusiasm because this is what Prevora is all about! Encouraging dentists to offer new initiatives to their patients, which act as practice builders, give patients what they want and encourage patients to look at good oral health as part of good overall health. To support this mantra Prevora will be running a patient facing media campaign in the south of England in Spring 2012 and dentists who are interested in being part of this campaign and have their practice featured should contact us on 01483 246303 for further details.
Still much to be positive about and here’s to a great 2012!
Penny Hardaker